what i do

Picture of a typewriterSnapshot

I’m a sharp, creative, and results-oriented communications professional currently based in Rome, Italy, where I work for the United Nations Food and Agriculture Organization (FAO).

One of my unique selling points is my ability to weld my high-caliber writing and editing abilities with a strong instinct for effective use of online media.

Wordsmithing

For over 20 years now I have been writing about complex, policy-oriented issues for diverse international audiences.

An adept and experienced writer, I know how to focus in on the crux of a story in order to effectively communicate about hard-to-get-handle-on subjects in accessible and compelling language.

I can be counted on to quickly produce high-quality copy that is squeaky-clean and effectively targets the desired audience.

As an editor, I’ve learned how to effectively define assignments for other writers and work with them to craft their output—and am a meticulous reviser with a strong command of grammar and usage.

Leadership

I like to think I make a decent team leader as well. On three occasions, most recently from November 2014 – November 2016, I headed up the news-writing team at the UN Food and Agriculture Organization, coordinating the news publishing calendar, shaping and editing content, and supervising the work of six media-relations professionals.

Prior to that, I was program director of a public interest journalism project based on the U.S.-Mexico border, where I was responsible for shaping strategy, establishing work-plans, and managing the activities of a multidisciplinary team of researchers, writers, and production staff.

Media relations

I’ve also been involved in the media relations game for the last 14 years, and have a clear understanding of how journalists work and what they need from their sources. I’ve successfully placed stories in outlets such as the BBC, The Economist, The Financial Times, Foreign Policy, National Geographic, Nature, New Scientist, The New York Times, Scientific American, USA Today, and The Washington Post.

At FAO I also oversee our media coverage monitoring efforts, using specialized tracking software.

Web publishing & new media

On the technical side, I am a savvy computer user with a strong grounding in the world of online publishing. I’ve created web pages on my own, both scripting in HTML and using authoring software and web-based content management systems.

At FAO I played a key role in developing and managing the FAO media centre website, a seven language online corporate newsroom with a high volume content turnover and considerable incoming web traffic.

This work involved collaborating with developers to build content management systems, playing a lead role in creative web development, and exploring the new frontiers of web 2.0 and social media in order to improve content delivery and enhance the user’s experience.

Prior to that, I helped take the nonprofit policy centre where I worked from print format into the online world, and built the departmental website for the Ohio University Center for International Studies.

And I helped establish one of FAO’s first and most popular corporate Twitter accounts @FAOnews and authored FAO’s first corporate policy on the use of Twitter.

Ridiculously well-organized

Finalize, I am ridiculously well-organized and harness the bejeezus out of technology and software in order to multi-task and get things done.

Head back to the main page to check my resume, find my Twitter stream and LinkedIn profile, and learn more about me.

Published on Jan 01, 2014
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